Amazon Product Photography Requirements: A Checklist for Indian Sellers
Amazon is strict about images, and listings that break the rules can be suppressed. Beyond compliance, images are what make a shopper click. Use this checklist before your next shoot. Always confirm the current rules in Amazon Seller Central, because guidelines are updated from time to time.
Main image rules
- Pure white background (RGB 255, 255, 255)
- The product should fill about 85% of the frame
- Show only the product being sold, without extra props
- No text, logos, watermarks, borders or badges
- A real photo of the product, not a drawing or render
Size and file format
Amazon recommends images with at least 1,000 pixels on the longest side so shoppers can zoom; many sellers shoot at 2,000 pixels or more for sharper zoom. JPEG is the most common format. Shoot larger than you need so the same files work for your own website and ads.
The secondary images that sell
- Multiple angles: front, back, side and top
- Close-ups of texture, stitching or key features
- Scale shot showing the product in a hand or next to a familiar object
- Lifestyle image of the product in use
- Packaging and what is in the box
- A clean base image your designer can turn into an infographic
Common mistakes we see
- Off-white or grey backgrounds from poor lighting
- Colour that does not match the real product, which leads to returns
- Reflections on glossy packaging
- Inconsistent angles across a product range
- Low-resolution images that cannot be zoomed
Planning a shoot day
Make a shot list per SKU before the shoot, steam or clean products in advance, and group products by size and finish so lighting changes are minimal. A studio with a dedicated product set and a team who knows marketplace specifications can turn this into a fast, predictable day.
Conclusion
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Frequently Asked Questions
A pure white background, RGB 255, 255, 255, with the product filling about 85% of the frame.
At least 1,000 pixels on the longest side for zoom; many sellers use 2,000 pixels or more.
No. Text, logos and graphics are not allowed on the main image, but can be used on secondary images.